Strategy that turns complexity into clarity.
Executive leadership, communications, organizational capability and market education grounded in systems thinking, practical execution and measurable enterprise impact.
A systems-minded leader who makes complex organizations easier to understand and operate.
Michelle Lach progressed from Associate Brand Manager to Director of Marketing Communications and member of the Senior Leadership Team at United States Drug Testing Laboratories.
Her scope expanded because she consistently connected customer intelligence, scientific expertise, executive priorities and practical execution.
Core Value
Identify the real problem. Align the right people. Translate complexity. Build systems that continue working.
Evidence of scale, trust and sustained contribution.
Business-growth figures describe enterprise outcomes Michelle supported as a senior cross-functional leader and are not presented as solely attributable to one function.
Leadership that connects strategy, people, systems and communication.
Executive Partnership
Advises leaders on commercialization, organizational change, sensitive communications, enterprise priorities and stakeholder alignment.
Systems Design
Builds governance, workflows, knowledge systems and communication rhythms that reduce friction and improve scalability.
Complexity Translation
Turns scientific, technical, regulatory and operational information into practical understanding for varied audiences.
Market Education
Identifies knowledge gaps that obstruct adoption and designs educational ecosystems that build confidence and demand.
Change Leadership
Creates clarity and trust during disruption through transparent, timely and human-centered communication systems.
Leadership Development
Builds capability through clear expectations, coaching, stretch assignments and structured professional development.
A repeatable method for turning uncertainty into understanding and action.
Diagnose
Identify the real source of friction before prescribing a solution.
Align
Clarify objectives, audiences, roles, expectations and decision-makers.
Design
Build the message architecture, system, governance or process needed.
Enable
Give people the information, tools and confidence required to act.
Activate
Guide rollout, adoption, leadership communication and execution.
Sustain
Create durable capability that continues beyond the original project.
Trusted with work where accuracy, judgment and alignment mattered.
- Served as a standing strategic advisor to the COO and Senior Leadership Team.
- Built Marketing Communications into an enterprise capability supporting leadership, brand, education, employees and growth.
- Partnered with R&D from innovation through commercialization.
- Designed a transparency-first COVID communications system that strengthened trust and operational continuity.
- Served on the enterprise Talent Management Committee and chaired the Personal & Professional Development Committee.
Three examples that show the strategy behind the deliverables.
Knowledge Gap to Market Adoption
Detected that customers could not adopt advanced toxicology services until they understood the science, testing process and changing drug landscape. Built a multichannel education system that supported trust and commercialization.
COVID Communications & Operational Trust
Recommended and built a transparency-first system using a SharePoint hub, executive video updates, newsletters, town halls and structured executive coordination.
Enterprise Communications Capability
Established repeatable governance, brand standards, knowledge systems, communication rhythms and team practices that increased consistency and scalability.
“A rare combination of strategic insight, executional discipline, and steady leadership.”
Joseph Jones, PhD, NRCC-TC, former Chief Operating Officer, United States Drug Testing Laboratories
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